Company formerly known as Xe, formerly known as Blackwater, changes names again

Maybe the name Xe Services LLC didn't just didn't catch on the way the company wanted or perhaps Blackwater was just the stronger brand -- albeit best known for high-profile scandals in the Iraq war. Either way, the security services contractor is changing its name again, reports the Wall Street Journal.

Newly rechristened as Academi, company president and CEO Ted Wright told WSJ the new name and new logo signal how the company aims to be "boring." Wright said the company will focus on regulatory compliance and contract management.